Our Services
Brands & Advertisers
Leverage our long-standing direct relationships with tier 1 supply partners to access premium ad inventory and dramatically improve overall campaign performance
Arbitrage and reselling have always been against our primary focus of supporting the publishers. Through the development of the diDNA enterprise ad management and innovation surrounding our proprietary technology, we have developed direct relationships across a network of 40,000 publishers with 20+ billion impressions.
Why diDNA
Top brands, advertisers and media buyers worldwide choose diDNA for our quality tier 1 ad inventory. Here’s why:
Access Millions Of New Ad Placements Overnight
A quick, simple integration is all we need to connect you with our 40k publishers, for display, video, and more.
Reach Your Target Audience Directly
With direct access to 40,000 publisher sites across the web, you can be sure you’re reaching your target audience – without having to work through a 3rd-party data provider.
Achieve Your Campaign Goals
Our optimized digital ad inventory allows you to gain access to high quality users, meaning you get better results and achieve your campaign goals sooner!
Exclusive Google MCM Program Partner
We have been selected by Google as an MCM (Multiple Customer Management) Program Partner, due to our quality, viewability, and performance. As an MCM Partner, our Publishers have exclusive access to Google’s Open Bidding, Premium Google (AdX) Demand, and Programmatic Direct (Preferred Deals and Programmatic Guaranteed). This means even more transparency and monetization opportunities for you!
What You Get
Fastest Time To Revenue
diDNA clients get results fast. Simply send us an IO, we’ll send you the tag, and immediately see results.
Endless Ad Inventory Options
Our platform has made it possible to access premium supply for CTV & OTT, display, VAST & IMA, In Banner Video, and more.
Cookieless Targeting
Through direct relationships with identity resolution leaders, diDNA allows you to target based on user ID, ensuring you are hitting the right audience with every campaign.
Direct Access to Tier 1 Publishers
We take you directly to the source and partner you with our tier 1 publishers to ensure you are reaching the right audience for each campaign.
Shockingly Simple Setup
Integrate in as little as 24 hours through numerous industry standard integrations that have been optimized by the diDNA core technology.
Real Time And Pass Through Reporting
See daily campaign performance all in visually appealing graphs and reports, so you can see where every ad dollar is being spent.
Device And CMS Agnostic
Use the full diDNA ad management platform and core technology on any device with any content management system.
Advanced Caching
Proprietary method used to increase ad load times and decrease latency on your site while still delivering the highest quality ads.
Ad Deployment Management
Easily detect errors and correct them, identify poor performing units for revenue and load time, and improve page speed load times without the manual work saving you time and money.
Auction Management And Optimization
The platform runs experiments at a macro level to continue to identify and implement trends for the maximum amount of ad revenue without any manual work.
Proprietary Rules Engine To Create And Monitor Optimization Rul
Machine Learning and AI Algorithms control floors, pricing strategies and dynamic audience tagging to in-realtime to improve the yield and revenue without intervention.
DiDNA Intelligence Suite
Utilizes proprietary lazy loading, user engagement monitoring, and dynamic price floors to further optimize your ad inventory.
CTV And Mobile App Support
Integrate using mopub via mediation or direct tag implementation.
DiDNA Simple Setup With Single Tag
Deploy the entire didna platform with just a single tag saving you time and keeping things simple.
By managing over 40,000 publisher sites and serving 20+ billion monthly impressions worldwide, diDNA has built an ecosystem of tier 1 exchanges and agencies that you can access instantly. Enterprise access to tier 1 demand partners with a lot less hassle and start earning the most revenue possible with your ad inventory!
Let’s Get Started
Designed for publishers, ad tech partners, and everyone in between, diDNA sits at a unique crossroads between machine learning software and an experienced team of ad operations professionals, dedicated to driving revenue increases for your business.
